What Does a Recession Mean to Your Network Marketing Business?

Posted by Cathy Mahady on Sunday, May 18th, 2008

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You can’t escape the talk of the economy these days. It’s everywhere. Every news station, every business magazine, and every major newspaper is talking about it. So what does all the talk about a recession or a declining economy mean to your Network Marketing business?

Some may use the recession as an excuse to not work their business. They may be focused on the product of their direct sales company only and think “No one can afford my products right now; they have other needs that must take priority.” They focus on the negative and all consuming media coverage and think, “This doesn’t work. I can’t have a successful home business during a recession. I’ll just wait to work my business when the economy starts to pick up again.”

But if you are serious about your Network Marketing business and fully understand the potential you have to offer people a financial alternative, then sitting back and waiting for improvements in the economy is a huge mistake. You will welcome the bad economic news. Consistently, the Network Marketing industry has grown during these economic downturns.

Yes, it is true that in good economic times, people can afford to buy more consumer goods. Thus, your Network Marketing business will do well to offer high quality products.

But in bad economic times, people are concerned about downsizing and job layoffs. They are looking to make extra money or develop Plan B to their employment situations. A downturn in the economy results in people opening their minds to alternative sources of income. You can provide a solution for these families.

Network Marketing allows the average individual to get involved in starting their own business with very little capital outlay. For instance, one can start with our company for under $50. You have the ability to offer people a way to protect themselves from future uncertainty. You can provide hope and a way for them to create financial security for their family.

You may have heard that Network Marketing is really the only industry that is recession proof. So it is the winner every time – good or bad economy.

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Filed in Uncategorized | 3 responses so far

3 Responses to “What Does a Recession Mean to Your Network Marketing Business?”

Susan Martinon 25 May 2008 at 7:07 pm 1

Cathy,
This is very good! I may tweak it a bit to get “personalized” to my site and send it out as a broadcast message to my “slow at moving” prospects. What do you think?

Thanks again,

Susan
Cathy Mahadyon 25 May 2008 at 8:20 pm 2

Yes, Susan, this post was mostly addressing the present distributor. You may surely tweak it and revise it to fit your needs for capturing the attention of your prospects. Now is the time to get them involved and developing their fall back plans.
Sara Lookeron 02 Jun 2008 at 5:00 pm 3

Excellent reminder! Not just to keep us from ‘falling for the hype,’ but to arm us with information when people close to us try to “help” by warning us about getting involved and overly invested in something like this due to the declining economy! I’m not falling for it!