Your “So What Do You Do?” Response

Posted by Cathy Mahady on Friday, November 2nd, 2007

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So you meet someone new and you begin casual conversation and they come around to asking you, “So what do you do?” And you know they will, because as a successful networker you have already taken the time to ask them, “So what do you do?” And as a skillful networker you asked questions about what they do, like whether they like what they do. And as a really skillful networker you took the time to listen to what they said.

So now when they pose the question back to you, as social etiquette dictates that they will — your response is not going to be a 10 minute dissertation about yourself. But you are going to develop the skill of answering their question, “What do you do?” with a question of your own.

You’re now going to ASK, “You know how people are looking for ……?” And what you use to fill in the blank will be a result of the information you gathered while listening to their response to your question about what THEY do.

You want your answer to be short and create curiosity so that your potential prospect will want to know more. But you need to tie your answer into what they have presented as an unfulfilled need they have. For instance, if they talk about liking the work they do with people but don’t like the fact that they spend so many hours doing it that they have little time for anything else (like the hobbies they would really like to get to or the family they want to spend more time with), your response is going to show them this need they and many others have and how you are working to solve that for others.

So your response could be something like this, “You know how people are looking for more time to spend with their kids?” They answer, “Yes.” “Well, I show people how to get a paycheck working from home so that they CAN be home everyday for their kids.”

Now if you have an interested prospect, they will go on to ask you how you do that. If not, they’ll start talking about the weather.

But the point is, as successful network marketers it is our job to ask questions, listen for an unfulfilled need, and then show how our business opportunity or product can solve that problem for them. So be ready the next time some one asks you, “So what do you do?”

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